Gimme G.V.G.V.

G.V.G.V. was a show that I missed as I flew in on the day it took place. Looking back at the catwalk and lookbook imagery as well as visiting the showroom for a catch up, it’s clear that G.V.G.V. represents a very different part of Japanese fashion – one that isn’t about philosophical wabi-sabi-ing nor is it about complex conceptual thought. S/S 12’s tropical florals, Miami pastel shades and 50s pill popping housewives in suburbia that were conjured up in other collections (Maarten van der Horst, Jonathan Saunders, Rochas to name a few…) are all seemingly on designer Mug’s mind (yes, I didn’t mis-type there – that is indeed her name…). The teddy girls that Richard Nicoll imagined for his first collection for Fred Perry also springs out. All in all, it’s a perfectly pleasing remix of all the trend strands that will be rife for S/S 12 with the added bonus of being beautifully made with fabric and texture given prime consideration lest you think they’re trying to blind you with print placement and jazzy 50s styling.

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